Waitrose 1 Milk Chocolate 49% Cocoa

I've been pretty impressed with some of the newly launched Waitrose 1 range. It is pricey but what you are getting here is well sourced ingredients with authentic provenance, high quality ingredients with ingredients decks that are short and clean. In short, they are just exceptionally delicious food in a more natural state.

I don't usually go for milk chocolate but decided to give this one ago as it's 49% cocoa solids which is extremely high. It also mean it's less sugary at just under 35% , which isn't that far off 70% dark chocolates. It's also fair trade and the ingredients list is just:

Cocoa butter, cane sugar, milk powder, cocoa mass, milk fat, vanilla extract

They do a bigger 85g bar but I bought a treat sized one at 30g which gives you six nice little squares. It smells chocolatey and of real cocoa rather than sugar and I couldn't wait to dig in. It is unbelievably good and maybe because I don't eat much milk chocolate, I might be wrong here but I certainly thought it's some of the best milk chocolate I've ever had.

It's just so milky and creamy and smooth with a faint richness and deep cocoa notes. It is sweet but not sugary and just exceptionally smooth and meltingly good in the mouth. Just divine, I would definitely buy this again.

Price: 75p for 30g
Bought at: Waitrose
Nutrition per square: 31 calories, 2.4g fat, 1.4g sat fat, 1.7g sugars, trace salt

Score: 8.5/10