The popcorn popularity seems to show no sign of halting as more and more interesting flavours appear on our shelves. I never used to eat popcorn when your choices were either sweet or salt bytes after embracing Propercorn with its vanilla and coconut and Waitroses Ginger and Wasabi flavour, I now am firmly team popcorn.
Tyrell's who I always associate with innovative and exciting flavours of crisps do some interesting popcorn too such as a sticky toffee popcorn version. But this version, with coconut, was always going to be my first choice.
Opening the bag, the smell is fairly indistinguishable. Slightly sweet but no real overpowering scent to speak of. The pieces are all delightfully fluffy and light. No kernels here. And like all popcorn is a guilt free snack. You could pretty much eat the entire bag and it wouldn't be more than the average muffin. And per third of a bag, there's only about a teaspoon and a half of sugar.
But of course, anything guilt free is never quite as nice as something naughty and that's true here too. The taste is nice but it's quite mild without a really good hit of coconut. It's addictive and you want to eat more but it's not a proper sweet treat. As something to mindlessly graze on or to curb a sweet tooth on a diet, it's brilliant but I wouldn't choose it over a lot of other snacks.